It’s all about
the data
Collecting, preparing and analyzing streaming, fragmented data is no small task as data volumes can double every few months. And, the data is complex- often in hundreds of different semi-structured and unstructured formats. With every minute, the data continues to grow and evolve. To gain “big” insights, it’s imperative to effectively manage and analyze all structured and unstructured data together. In other words, analyzing all customer data over time, across all channels and at one time.
